We get the chance to catch up with Iconic Speciality Coffee, a company grown out of passion for coffee, part of the Start up Slovenia programme that has enabled them to spread their of specialty coffee. The process helped them to learn how the market works, how to sell in stores, and what to change …
As debate rages over the devastating effect of plastic waste on our oceans, Greenpeace brings the message home to the future – kids. With its trademark no-punches-pulled approach, the environmental organization shows a group of young children bursting with excitement on their visit to an aquarium, only to have the smiles wiped swiftly off their …
There’s a haunting beauty in the black and white shots of weeping mourners gathered at a fresh grave, with smoke curling about them like empathetic mist. It could almost be a spoof of a thriller, a good yarn unfolding…. View and vote here. The narrator sounds young and alive as he explains that his father, …
“to inspire, promote and federate the actors of the advertising communications industry around social responsibility and sustainable development and to share good practices”. This is the main mission of ACT Responsible, an international non profit association who have stood in solidarity as the Advertising Community Together since 2001, in the wake of the 9-11 bombings. In a world …
What does it mean, to use creativity for good? How can we harness the strength of storytelling, turn advertising into a tool for good, and make our work matter more? See some interviews and insights from last year’s D&AD festival on just that, soon to be repeated this year on 24th-26th April in London! See more about it here. …
Creativity for Good at the Upcoming D&AD Festival Read More »
Shaking up the status quo by swapping a $6m Superbowl slot for an amateur ad that exudes authenticity, KIND bars appear to be living up to their name, promising instead to pass on the $6m in the form of free bars to customers, in return for sharing the campaign. An ingenious idea to get people …
KIND Shuns the Superbowl in a More People Minded Move Read More »
Our popular Goodvertising format carried across 40+ markets from brands like P&G and Adidas to agencies like Anomaly continues. It’s the ideal way to bring your brand or agency up-to-speed with Goodvertising and the fast moving purpose movement and through practical exercises learn how to create work that makes a difference for people & planet as …
Goodvertising Workshops: Make Your Work & Voice Matter Read More »
How can a concept win Cannes Lions Health Grand Prix for Good, the most awards ever at Lions Health—four gold Lions, four silvers and one bronze, at D&AD Impact, and now the Goodvertising Grand Prix at Cristal Festival? “The Immunity Charm,” is an initiative from Afghanistan’s Ministry of Health, with McCann Health and McCann Worldgroup Partner that tackles a …
Immunity Charm: tradition & storytelling that saves lives Read More »
At D&AD Festival in London, 2017, Thomas Kolster spotted this great VR initiative called VRTU. VRTU is a VR company battling dementia with an app that takes an innovative approach to Reminiscence Therapy using Virtual Reality. The app is built in consultation with experts in dementia care and based on existing research regarding the benefits …
At Creative Industry Summit in Cairo, April 10-11, 2017, Thomas Kolster had a chat and a cup of coffee with Mai Salama, Founding Partner of the summit. Creative Industry is a series of events and activities that capitalize on the huge potential of Egypt’s creative ecosystem and connects its stakeholders. The Creative Industry Summit is …
