As recently announced, we’ve launched a Goodvertising course in partnership with Cannes Lions on 42 Courses. Our team is ecstatic because we work day and night to spread the Goodvertising (and Hero Trap) messages to more brands, agencies, creatives and individuals across the globe. This project is, therefore, only helping to accelerate our mission for …
Podcast: Diving into the new Goodvertsing course Read More »
Sponsored campaign post With a new short film, Germany’s international broadcaster Deutsche Welle highlights what keeps autocrats up at night: a free and independent press. For more than 50 years, DW has supported unbiased information and democratic values in over 180 countries worldwide. A working, independent press plays a major role in countries where people …
The four-minute film, “We Have to Spend More Time Together,” follows several pairs of people—longtime friends, parent and child, life partners—as they reconnect and reflect on how often they see each other—and then learn how much time that actually amounts to for the rest of their lives. Their reactions are emotional as they realize the …
Companies from across the UK’s creative industry have come together to launch The Great Reset , an initiative that hopes to maintain and promote the positive behaviours and environmental shifts created during lockdown. Global emissions have decreased by 7% thanks to lockdown, which the UN states is the same annual reduction required to keep global …
Creative technology platform Creatable and social enterprise Code Like a Girl have collaborated to remove one image to make millions of women feel welcome in tech.The campaign, called “Losing Lena”, stems from a story about how a Swedish Playboy model named Lena posed as the Miss November centerfold in 1972. A year later, the centrefold …
Celebrate the launch of Thomas Kolster’s second book – The Hero Trap! Tune in for the global launch: + special guests + music + fun + watch Thomas drink champagne Sign-up here – it’s free! And order you copy of the book from Amazon
The average person touches their face 23 times an hour. That’s once every 2.6 minutes. It seems to be almost impossible for the average person to go without compulsively scratching, rubbing or wiping their cheek, nose, eyes or mouth. But to diminish the risk of being infected by Coronavirus, there are two very important instructions. …
Taking a look at winning communication strategies in times of crisis Credit: Illustration by Tam Nguyen/Ad Age – Originally featured in Ad Age Hope you’re staying safe in these challenging times. I’m super excited to This is no time to stay silent or inactive as a brand. According to a survey by the World Federation of …
As some people clearly struggle to practise social distancing, some of the world’s most recognisable brands have stepped in to help. Some of the big names in the industry altered their logos to show their support. After all, we are in this together! Slovenia-based creative director Jure Tovrljan also had a idea how other famous …
St. Patrick’s Day is highly celebrated not only in Ireland, but all over the world. Unfortunately, with the pandemic, people have to stay at home and all festivities have been cancelled. This year, many brands have joined together to promote the message of keeping people safe at home. Alcohol brands like Guinness and Jameson are …
BRANDS JOIN TOGETHER WITH A SOCIAL DISTANCING MESSAGE FOR ST.PARTRIK’S DAY Read More »
