A melting chocolate snowy owl, monkey, African elephant and frog symbolise the earth’s heating-up and its effect on the environment. The animals were selected because they represent the fate of all wildlife as a result of climate change. In Finland, the snowy owl is extremely endangered because of climate change. Frogs all over the world …
Fairtrade shows how climate change is a threat to cocoa trees Read More »
“This car demonstrates our commitment to our recycled plastics ambition and how, together with our supply base, we can make it without compromising on quality and design,” senior vice president from Volvo procurement, Martina Buchhauser, says. The company clarified this statement on their official blog: “Volvo is continually seeking new ways to reduce our environmental impact across …
Kolster joined TEDx Panteion University’s jam-packed event in Athens in May this year. Does advertising satisfy or create the needs of the modern human after all? Undoubtedly, advertising is one of the most misconceived professional fields in modern society and the question if advertising can be “good” often finds itself in the center of attention. …
Thomas Kolster at TEDx: Can advertising save the world? Read More »
Author and founder Thomas Kolster recently did an interview with French media La Réclame. Here, he talked about how he has changed his view on brands and sustainability since he published his book Goodvertising in 2012. His next book (which is coming out later this year!) is called “The Hero Trap”. In relation to this …
IKEA Canada has teamed up with agency Rethink to create a campaign showing that dumped furniture somehow can get a second life in other people’s homes. The new ad is a part of IKEA’s programme striving to become more sustainable – and make their consumers have a sustainable and recyclable mindset when needing new furniture. …
IKEA introduces a stuff monster to promote sustainable efforts Read More »
“We’re dirty here at Pornhub, but that doesn’t mean our beaches need to be,” Corey Price, vice president of Pornhub, says. The “Dirtiest Porn Ever” film features the couple known as LeoLulu having sex on a polluted beach to demonstrate “how plastic and waste can ruin an otherwise beautiful scene”. As the couple has sex, litter pickers …
Pornhub launches “Dirtiest Porn Ever” to clean up the oceans Read More »
For many years, the beer brand has been part of the big problem with plastic pollution: Every year, the beverage industry uses 17 million tons of plastic to package their drinks – and much of that plastic ends up polluting the environment. Therefore, Corona teamed up with the Australian and Mexican offices of agency Leo Burnett …
Losing Blue by Corona: the cans that showed how polluted Mexico’s beaches are Read More »
The ugly Christmas sweater has become a full-blown tradition and many brands have jumped on the bandwagon. And yet, most branded Christmas sweaters are designed for fun. So in December 2018, Finnish newspaper Helsingin Sanomat came up with a more serious approach to it by designing a sweater for the ugliest topics. Helsingin Sanomat created …
The campaign, created by Grey, is based on research by WWF which found people were consuming about 2000 small pieces of plastic every week, equivalent to 5 grams a week, 21 grams a month. According to WWF, 5 grams of plastic is equivalent weight of a credit card. To drive this point home, the campaign …
The airline is stepping forward to ask the aviation industry as a whole – and also individual travellers – to join forces to create a more sustainable future for aviation, together. In an open letter published this weekend in leading international newspapers including the New York Times, the Guardian, the Frankfurter Allgemeine Zeitung, the airline …
