TSG Hoffenheim is the founder of the first truly fair textile and lifestyle brand – Umoja. From cotton harvest to dyeing, from sewing to shipping, the entire value chain in Uganda is fair and sustainable. The Umoja Tribe is geared for growth and intends to acquire new partners for the development aid movement. It represents …
UMOJA – the first truly fair textile and lifestyle brand Read More »
The 2030 Calculator aims to enhance impact transparency and democratize fast and reliable product carbon footprint calculations. In turn readily available and consistent calculations enable labeling of all products, so that producers and consumers alike can contribute to reaching the cut in 50 % of emissions by 2030. Transparency will create a new kind of …
New Carbon Footprint Calculator to Support Climate Action Read More »
Companies from across the UK’s creative industry have come together to launch The Great Reset , an initiative that hopes to maintain and promote the positive behaviours and environmental shifts created during lockdown. Global emissions have decreased by 7% thanks to lockdown, which the UN states is the same annual reduction required to keep global …
This News Story is brought to you By BeIntelligent Virtual Reality (VR) and Augmenet Reality (AR) are a trend to grow in the future: the market is still growing, but according to Valuates VR&AR market size is expected to reach USD 571.42 billion by 2025 s. The revolution that awaits VR is mainly Out-of-home, where it will …
Real Is Better. Virtual And Augmented Reality To Communicate Sustainability Read More »
Last year D&AD Impact awarded Greenpeace’s campaign Rang-tan. It was after picked up by Iceland for their Christmas ad and caused a social media storm, which helped the campaign deliver on a massive scale and speed. The colaboration led to 1.2 million people signed Greenpeace’s palm oil petition, businesses committed to taking the issue more …
“When you deposit money in the bank, it doesn’t just sit there, it goes out into the world and finances things,” Ben Stuart, Chief Marketing Officer at Bank of the West, said. “Your bank, and your deposits, can be a force for good. That’s why Bank of the West is making bold choices about what we …
Bank of the West joins forces with Protect Our Winters Read More »
Be good, and you might get lucky: Advertising’s new consumer pick-up line is all about a higher purpose and saving our world from all sorts of ills. Brands and business leaders try to outcry and outdo each other with big promises and pledges, like chattering bids at a cattle auction. The bidding war might benefit the …
It’s Time for Brands to Stop Climate Grandstanding and Listen to Consumer Needs Read More »
They are backing up the complaint with a call for a ban on all fossil fuel advertising unless it comes with a tobacco-style health warning about the dangers to the planet and people. The lawyers have triggered an official complaints procedure against the fossil fuel company under the guidelines of the OECD, an international set …
D&AD Impact exists to recognise creative ideas that are driving positive change. This is done by elevating purposeful products, initiatives and campaigns This year, the Future Impact Programme showed a new way forward. This category encompasses all ideas that impact the natural world. From the preservation of the planet to enabling communities to live sustainably …
The EthicMark® Awards continued identifying advertising and communications that uplift the human spirit and society. The Awards honour media campaigns inspiring progress toward global awareness and the Sustainable Development Goals. EthicMark® goals and criteria raise the ethical bar: showcasing communications which reinforce healthy lifestyles and behaviors for consumers, youth and community. The product and the company/organisation …
