With its latest makeover – the evolution of the doll – Barbie went from being a debated cultural icon in decline to becoming a change agent speaking up for female empowerment and body ideals. After four years of declining sales Mattel introduced three new bodytypes (Tall, Curvy and Petite) for their iconic barbie doll in an attempt to …
Children of the World created a classic piece of advertising that Marshall McLuhan would have been proud of – the medium in this case, really is the message. With the insight that many street children in India who sell newspapers and magazines on street corners are illiterate, Children of the World played on that sad …
As a great way to discourage people from printing out documents unnecessarily, the World Wildlife Foundation (WWF) launched a downloadable app that would let you save documents as a WWF file. This ‘.wwf’ file extension saves the document as an unprintable PDF. Thus, by sending a WWF file to another person, or someone at another …
After learning that a stray dog is put down every hour in Australia because they aren’t adopted, Pedigree decided to do something about it. They realised that the issue wasn’t that people weren’t interested, it was that when a dog’s story was told personally, it became much more powerful. In order to tell these stories, …
In this campaign from Levi’s, we see Levi’s returning to their original market offering – rough and ready work wear for the common man. Confronted with the battles of blue-collar America, Levi’s decided to take on a battling steel town and turn it around with the help of the locals. Welcome to Braddock, Pennsylvania. Levi’s …
In November 2016 French NGO Aides launched a print ad campaign to promote the good news that HIV-positive people who are on effective treatment no longer transmits the virus. Today anti-retroviral drugs are so effective, they can make the virus undetectable in the blood and sexual fluids of affected people, and undetectable in this case means uninfectious. Aides Revelation …
In a radical move in 2010, Pepsi pulled out of advertising at the Super Bowl for the first time in 23 years. Rather than add to the noise of advertising, they decided to take twenty million dollars and do good with it. This became known as the Refresh Project. The Refresh Project provided social grants …
Here’s a project, that’s going to make you smile. How do you get the personality out of some of the world’s most endangered species? Joel Sartore is an American National Geographic wildlife photographer and he came up with the answer: don’t photograph them in their natural surroundings, but put them on a set, so their …
What do women really want? What is truly sexy? LifeStyles Condoms have found that it is much more than just looks and abs that make men attractive to women. With the introduction of the ”Smart is Sexy” campaign a closer look reveals that sexy is more about intelligence, ambition, confidence and openmindedness than what first …
Creativity is about taking a new look at the world around you and that’s exactly what this initiative has done. Seed bombing – a valuable weapon in fighting widespread deforestation. Thailand’s ‘seed bombing’ initiative uses planes to plant millions of trees. Technology originally developed for military purposes is being transformed and put to peaceful use …
