Sweden

Goodvertising Awards Couch Conversation With The Creators of “The 2020 Calculator”

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The creators of “The 2020 Calculator” Mathias Wikstrom (CEO, Doconomy) and Johan Phil (Executive Creative Director, The Farm) have achieved a remarkable feat in creating a system that makes one “put your money where your mouth is”. It is not easy to achieve that with most things in life, much less with personal climate commitments …

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IKEA UK’s New Step to Being More Circular

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Swedish furniture-manufacturing giant, IKEA, made the claim that they will be 100% circular by 2030 as a way of reducing their environmental impact. A bold claim and very good intentions; which it appears they are taking steps towards making good on. Recently, IKEA UK officially released disassembly instructions for six of their most popular items. …

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