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IKEA UK’s New Step to Being More Circular

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Swedish furniture-manufacturing giant, IKEA, made the claim that they will be 100% circular by 2030 as a way of reducing their environmental impact. A bold claim and very good intentions; which it appears they are taking steps towards making good on. Recently, IKEA UK officially released disassembly instructions for six of their most popular items. …

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IKEA introduces a stuff monster to promote sustainable efforts

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IKEA Canada has teamed up with agency Rethink to create a campaign showing that dumped furniture somehow can get a second life in other people’s homes.  The new ad is a part of IKEA’s programme striving to become more sustainable – and make their consumers have a sustainable and recyclable mindset when needing new furniture. …

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