Visa, the official payment service partner of FIFA, has unveiled its global marketing campaign for the Women’s World Cup France 2019. The campaign “One Moment Can Change the Game” amplifies the meaningful moments women are creating on and off the pitch, whether it be inspiring athletic greatness on the field, influencing business outcomes or driving …
Thomas Kolster was interviewed recently by Marketing & Advertising Finland. This is the translated article – you can see the original here. Enjoy! Responsibility is on everyone’s lips, but few marketing impressions have real impact – “Words and actions do not match” Danish Thomas Kolster has been going around the world for years to talk about how …
Impact vs. making a good impression: interview with M&M Finland Read More »
I’m going to be straight with you, I am not a sports fan. Sure, I’ll watch for the food and beer, but this Sunday is different. It’s the Superbowl. Which means, in between snacking on jalapeño appetisers and the game itself, the ads. And the Superbowl is, well…The Superbowl, for advertisers. Brands bring their A game …
Budweiser “Stands By” Its Emotional Approach to Superbowl Advertising Read More »
Make me fall back in love with you. I have been studying your discipline for the last three years, and as I find myself a step away from entering in the industry I have always aspired to be part of, I’m starting to realise it will not work. I have always considered you one of …
Who’s really to blame for how women are portrayed in the media and in real life? According to Dove, it’s no longer enough for brands to ignore the influence they have on how the world looks, instead it’s about time to do something about it. Mindshare in Denmark set out to help Dove change the system …
