canneslions

New Goodvertising Course in Partnership with Cannes Lions, on 42courses.com

Leave a Comment / Uncategorized / By

We are very proud and happy to announce that an in-depth Goodvertising course has been launched in partnership with Cannes Lions International Festival of Creativity and 42courses.com!   These days brands function in a completely different landscape. Consumers are more selective and vocal about what they buy into, bringing brands under more intense and public …

New Goodvertising Course in Partnership with Cannes Lions, on 42courses.com Read More »

Screw the Nice Gestures, Advertisers — We Need More Real Impact

Leave a Comment / Green, Social / By

Making change happen beats good intentions — and the UN Sustainable Development Goals (SDGs) have spawned creativity that actually solves issues at this year’s World Cup of Advertising: the Cannes Lions International Festival of Creativity. No doubt, campaigns addressing social and environmental issues have dominated the Cannes Lions winner’s podium, in general. But for the most part, …

Screw the Nice Gestures, Advertisers — We Need More Real Impact Read More »

Thomas Kolster: How the sustainable development goals manage in Cannes

Leave a Comment / Voices / By

It can hardly be any better: A category that acclaims the creative contributions of brands and agencies to solve the world’s problems. And there is a lot to focus on because with its world goals (The Sustainable Development Goals), the UN has delivered a catalogue with 17 areas. Thomas Kolster, the man behind Goodvertising, has …

Thomas Kolster: How the sustainable development goals manage in Cannes Read More »