3rd-year French design students, Hugo Maupetit and Vivian Fischer, have created an innovative initiative of collecting discarded chewing gum and transforming the waste into colourful, recycled plastic skateboard wheels.
The students’ installed a select number of collection boards in urban areas of Nantes, France, where passersby could paste their used gum; as opposed to dropping gum on the floor. Thereby cleaning the streets and creating, recycling gum responsibly and producing a product in demand.
Goodvertising Verdict: A great initiative that is as creative as it is colourful.
Read the interview with the innovators