Battersea, creative agency FCB Inferno and media agency MG OMD, have launched the latest work from their ‘Rescue Is Our Favourite Breed’ platform with a new film showing ‘Rescues to the Rescue’. The UGC film, set to Jess Glynne’s track “I’ll Be There”, is a celebration of all the different ways that rescue dogs and cats are helping people …
Battersea and FCB Inferno launch ‘Rescues to the Rescue’ film Read More »
The average person touches their face 23 times an hour. That’s once every 2.6 minutes. It seems to be almost impossible for the average person to go without compulsively scratching, rubbing or wiping their cheek, nose, eyes or mouth. But to diminish the risk of being infected by Coronavirus, there are two very important instructions. …
A cafe in Germany has celebrated its grand reopening to customers after lockdown by handing out pool noodles to maintain social distancing.Last Saturday the owners of the Cafe Rothe in Schwerin — a town in German — were allowed to reopen their doors to visitors after coronavirus restrictions were lifted.While people enjoyed the company and the weather, the …
German cafe tells customers to wear pool noodles to enforce social distancing Read More »
This News Story is brought to you By BeIntelligent Virtual Reality (VR) and Augmenet Reality (AR) are a trend to grow in the future: the market is still growing, but according to Valuates VR&AR market size is expected to reach USD 571.42 billion by 2025 s. The revolution that awaits VR is mainly Out-of-home, where it will …
Real Is Better. Virtual And Augmented Reality To Communicate Sustainability Read More »
Credit: Image by Getty Images – Originally featured in Ad Week In young people’s eyes, advertising was already on life-support before the pandemic. Young people already saw advertising in a coma. For millennials, there shouldn’t be any “mass” in marketing, but plenty of “me”: my ideas, my values, my life. It’s time for marketers to …
Opinion in AdWeek: SHIFTING MARKETING FROM FOCUSING ON THE MASSES TO MILLENNIALS INSTEAD Read More »
Credit: Image by DB_OBLIKOVANJE/PIXABAY – Originally featured in Sustainable Brands When it comes to Coronavirus, the climate emergency or any other disaster, we shouldn’t antagonize; rather, we should empathise. If we learn to see beyond the tips of our noses and adopt a global empathy, we’ll be able to tackle this virus — and the even …
Opinion in SB: THE CORONAVIRUS IS MAKING PUBLIC DISCOURSE SICK Read More »
A total of 1108 campaigns produced by 673 agencies for 882 brands (321 commercial brands, 444 not-for-profit, 117 governmental bodies) from 76 markets were evaluated for this latest Good Report. The Good Report ranking combines a campaign’s presence and performance inthe WARC Creative 100 (based on the campaign’s performance in the industry’s most important global …
Taking a look at winning communication strategies in times of crisis Credit: Illustration by Tam Nguyen/Ad Age – Originally featured in Ad Age Hope you’re staying safe in these challenging times. I’m super excited to This is no time to stay silent or inactive as a brand. According to a survey by the World Federation of …
At Reinvention 2019, Ecuador, Thomas Kolster met Marco Salvador, Associate Creative Director at MullenLowe Group, who shared about their most recent goodvertising work. Cheering Cup: A 3D trophy made with live data of the cheering of 50.000 fans who attended Liga de Quito’s stadium. This is the only Ecuadorian football club that has won all …
The United Nations has announced a call to arms for creators, influencers and media owners to tackle health and awareness during the coronavirus pandemic. The UN’s first-ever “open brief to creatives everywhere” aims to support the World Health Organization’s global health response to Covid-19 through highlighting public-health measures, preventing the spread of misinformation and communicating …
