Every year, legacy brand Patagonia release challenging, creative adverts and campaigns on Black Friday. Not because they are for it, but because Black Friday launches the retail holiday season and they’d like to encourage people to consume less. Among its hive of impressionable ads and campaigns, for 2016’s Black Friday they donated 100% of sales …
Thirteen years ago- yes, thirteen! Fashion- label Diesel released a “global warming ready” campaign. The series of images depicted a canal-free Venice, with bone- dry ground littered by people and parrots. Other frames depicted cities like New York, Rio de Janeiro and London as sunny, tropical and completely submerged in water. Then there was …
Two weeks ago, the “Goodvertising or Badvertising” adventure began. This week, challenging the “do-good” efforts of companies continues but with a twist, and your involvement is needed. As many people have and are still are facing misfortunes, there’s ample reason to re-think what the festive season means. This in part means, examining the narratives created …
Welcome to the first episode of “Goodvertising or badvertising” with Thomas Koster! Thomas Kolster, Founder and CEO of Goodvertising Agency is mostly known as “Mr Goodvertising”. He’s also the author of the pioneering books, Goodvertising and The Hero Trap. He’s judged every global award show there is in the advertising industry. But in this …
COVID19 may be front and centre of media coverage and public discourse but let’s not forget that other diseases, illnesses and unfortunate realities like accidents are still happening. With this, blood reserves need to be boosted in the United Kingdom of Great Britain (UK) and beyond. In fact, the UK has a reported deficit of …
October was dedicated to increasing awareness against cancer, especially breast cancer because of all forms of the disease, it claims the most female lives. The awareness should definitely continue beyond October so ladies (and men) do continue to self-examine regularly as 80% of breast cancer tumours are actually self detected. This brings us to November, …
Burger King does it again! They’re always “on point”, “on-brand” and delivering an important response to the COVID-19 challenge in France.
Back in 2012 Thomas Kolster put together what was possibly the first list of creative ‘Awards for Good’ in his seminal Goodvertising: Creative Advertising that Cares book. There were 12 including Cannes Lions International Festival of Creativity (Grand Prix for Good), D&AD (White Pencil), The One Club for Creativity (One Show: Green Pencil), Effie Worldwide …
Sponsored campaign post With a new short film, Germany’s international broadcaster Deutsche Welle highlights what keeps autocrats up at night: a free and independent press. For more than 50 years, DW has supported unbiased information and democratic values in over 180 countries worldwide. A working, independent press plays a major role in countries where people …
TSG Hoffenheim is the founder of the first truly fair textile and lifestyle brand – Umoja. From cotton harvest to dyeing, from sewing to shipping, the entire value chain in Uganda is fair and sustainable. The Umoja Tribe is geared for growth and intends to acquire new partners for the development aid movement. It represents …
UMOJA – the first truly fair textile and lifestyle brand Read More »
