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The Time We Have Left

The four-minute film, “We Have to Spend More Time Together,” follows several pairs of people—longtime friends, parent and child, life partners—as they reconnect and reflect on how often they see each other—and then learn how much time that actually amounts to for the rest of their lives. Their reactions are emotional as they realize the …

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Creative industry collaborates on ‘The Great Reset’ to tackle the climate crisis and spearhead a positive ‘new normal’

Companies from across the UK’s creative industry have come together to launch The Great Reset , an initiative that hopes to maintain and promote the positive behaviours and environmental shifts created during lockdown. Global emissions have decreased by 7% thanks to lockdown, which the UN states is the same annual reduction required to keep global …

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Global Live-streamed Book Launch

Celebrate the launch of Thomas Kolster’s second book – The Hero Trap! Tune in for the global launch: + special guests + music + fun + watch Thomas drink champagne Sign-up here – it’s free! And order you copy of the book from Amazon

Battersea and FCB Inferno launch ‘Rescues to the Rescue’ film

Battersea, creative agency FCB Inferno and media agency MG OMD, have launched the latest work from their ‘Rescue Is Our Favourite Breed’ platform with a new film showing ‘Rescues to the Rescue’. The UGC film, set to Jess Glynne’s track “I’ll Be There”, is a celebration of all the different ways that rescue dogs and cats are helping people …

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German cafe tells customers to wear pool noodles to enforce social distancing

A cafe in Germany has celebrated its grand reopening to customers after lockdown by handing out pool noodles to maintain social distancing.Last Saturday the owners of the Cafe Rothe in Schwerin — a town in German — were allowed to reopen their doors to visitors after coronavirus restrictions were lifted.While people enjoyed the company and the weather, the …

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Cattelan' Comedian

Real Is Better. Virtual And Augmented Reality To Communicate Sustainability

This News Story is brought to you By BeIntelligent Virtual Reality (VR) and Augmenet Reality (AR) are a trend to grow in the future:  the market is still growing, but  according to Valuates VR&AR market size is expected to reach USD 571.42 billion by 2025 s. The revolution that awaits VR is mainly Out-of-home, where it will …

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Opinion in AdWeek: SHIFTING MARKETING FROM FOCUSING ON THE MASSES TO MILLENNIALS INSTEAD

Credit: Image by Getty Images – Originally featured in Ad Week In young people’s eyes, advertising was already on life-support before the pandemic. Young people already saw advertising in a coma. For millennials, there shouldn’t be any “mass” in marketing, but plenty of “me”: my ideas, my values, my life. It’s time for marketers to …

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Opinion in SB: THE CORONAVIRUS IS MAKING PUBLIC DISCOURSE SICK

Credit: Image by DB_OBLIKOVANJE/PIXABAY – Originally featured in Sustainable Brands When it comes to Coronavirus, the climate emergency or any other disaster, we shouldn’t antagonize; rather, we should empathise. If we learn to see beyond the tips of our noses and adopt a global empathy, we’ll be able to tackle this virus — and the even …

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