The 2030 Calculator aims to enhance impact transparency and democratize fast and reliable product carbon footprint calculations. In turn readily available and consistent calculations enable labeling of all products, so that producers and consumers alike can contribute to reaching the cut in 50 % of emissions by 2030. Transparency will create a new kind of …
New Carbon Footprint Calculator to Support Climate Action Read More »
The four-minute film, “We Have to Spend More Time Together,” follows several pairs of people—longtime friends, parent and child, life partners—as they reconnect and reflect on how often they see each other—and then learn how much time that actually amounts to for the rest of their lives. Their reactions are emotional as they realize the …
Companies from across the UK’s creative industry have come together to launch The Great Reset , an initiative that hopes to maintain and promote the positive behaviours and environmental shifts created during lockdown. Global emissions have decreased by 7% thanks to lockdown, which the UN states is the same annual reduction required to keep global …
Creative technology platform Creatable and social enterprise Code Like a Girl have collaborated to remove one image to make millions of women feel welcome in tech.The campaign, called “Losing Lena”, stems from a story about how a Swedish Playboy model named Lena posed as the Miss November centerfold in 1972. A year later, the centrefold …
Celebrate the launch of Thomas Kolster’s second book – The Hero Trap! Tune in for the global launch: + special guests + music + fun + watch Thomas drink champagne Sign-up here – it’s free! And order you copy of the book from Amazon
Battersea, creative agency FCB Inferno and media agency MG OMD, have launched the latest work from their ‘Rescue Is Our Favourite Breed’ platform with a new film showing ‘Rescues to the Rescue’. The UGC film, set to Jess Glynne’s track “I’ll Be There”, is a celebration of all the different ways that rescue dogs and cats are helping people …
Battersea and FCB Inferno launch ‘Rescues to the Rescue’ film Read More »
The average person touches their face 23 times an hour. That’s once every 2.6 minutes. It seems to be almost impossible for the average person to go without compulsively scratching, rubbing or wiping their cheek, nose, eyes or mouth. But to diminish the risk of being infected by Coronavirus, there are two very important instructions. …
A cafe in Germany has celebrated its grand reopening to customers after lockdown by handing out pool noodles to maintain social distancing.Last Saturday the owners of the Cafe Rothe in Schwerin — a town in German — were allowed to reopen their doors to visitors after coronavirus restrictions were lifted.While people enjoyed the company and the weather, the …
German cafe tells customers to wear pool noodles to enforce social distancing Read More »
This News Story is brought to you By BeIntelligent Virtual Reality (VR) and Augmenet Reality (AR) are a trend to grow in the future: the market is still growing, but according to Valuates VR&AR market size is expected to reach USD 571.42 billion by 2025 s. The revolution that awaits VR is mainly Out-of-home, where it will …
Real Is Better. Virtual And Augmented Reality To Communicate Sustainability Read More »
Credit: Image by Getty Images – Originally featured in Ad Week In young people’s eyes, advertising was already on life-support before the pandemic. Young people already saw advertising in a coma. For millennials, there shouldn’t be any “mass” in marketing, but plenty of “me”: my ideas, my values, my life. It’s time for marketers to …
Opinion in AdWeek: SHIFTING MARKETING FROM FOCUSING ON THE MASSES TO MILLENNIALS INSTEAD Read More »
