Empty promises are rife these days with every brand claiming to be a saint one way or another. Our founder, Thomas Kolster, highlights the problem with this in his book The Hero Trap. Greenwashing is not only a manipulative tactic to get consumers to buy into cover-ups, it is also a straight up lie that …
The Palau Legacy Project has launched a new campaign to educate people and bring awareness on how to respect the country’s environment and local culture. The Ol’au Palau is the first tourism initiative that creates a space where new experiences and places can only be accessed through sustainable action – not the size of your …
April 22nd has been known as Earth Day since 1970, when people across the world partake in activities to do something good for our beautiful blue planet. What started as a movement of environmental awareness in 1970 has resulted in policy changes that led to the creation of the Environmental Protection Agency, as well as …
The 24th of February 2022 began with a series of terrifying events for the people of Ukraine at the hand of the Russian government. The war waged against Ukraine has been a topic on everyone’s lips since the start, and many countries have expressed strong opinions and withdrawn vital services and goods from Russia, whilst …
Help in the Ukraine – Solidarity from Big and Small Read More »
This month, Adidas unveiled their new sports bra range using a rather controversial advert that showcased 25 sets of bare breasts, causing a bit of a ruckus on Twitter and other social media platforms. The brand justified the ad saying that their new sports bra range comes in 43 styles because women’s breasts come ‘in …
Keeping a’breast’ of body positivity – a little too far? Read More »
This heart-warming ad by CoorDown (an Italian non-profit organisation that promotes and protects the rights of people with Down syndrome) showcases the knock-on effect of inclusivity. When people plant an idea of good through their actions, word spreads like seeds in others and goodness grows. “And as we let our own light shine, we unconsciously give other people permission to …
There isn’t a single internet user out there who hasn’t come across an online petition at least once. You read a news article or scroll through social media and you’re bound to stumble across an online petition that prompts your contact details and the click of a button, which oftentimes redirects you to a payment …
ACT Responsible is an international non-profit organisation that focuses on, and harnesses, the power of advertising creativity to raise awareness on important social issues. Some of these issues include public health, environment, sustainable consumption, public safety, disability, human rights, domestic violence, child abuse, homelessness, and other similar topical public issues. The Care Awards, an initiative …
While companies mainly focus on cutting Co2 in their supply chain, marketing has only recently seen changes to have a more climate-friendly impact. Companies and agencies have started to calculate their Co2 emissions from media planning for example. Vodafone Germany has taken their marketing to a next level of climate consciousness. Their #loveshareprotect TVC …
#LoveShareProtect – yes, marketing can have a sustainable supply chain too Read More »
Black Friday marks the beginning of the Christmas season, and buyers flock to stores, jam websites, and lose their heads a little to get the best deals before everything is sold out. Vivo Barefoot is a popular footwear brand having their own Black Friday initiative – with a really great twist. ReVivo is a resale …
