Did you know air pollution could be Art?
During the last decades Asia has grown rapidly, and this exponential growth has come at a huge cost: Air pollution. Since people are no longer enjoying their drinks at sidewalk bars and cafés, sales are going down, and Tiger Beer could feel it. So in order to get people back on the streets of Asia, Tiger Beer and Marcel Sydney decided to take matters into their own hands and clean the air in quite an alternative way.
The pollutants which could have been in the lungs of millions of people were made into ink that is now beautifully resting as art all around Asia.
“Pollution is nothing but the resources we are not harvesting. We allow them to disperse because we’ve been ignorant of their value.” R. Buckminster Fuller
Impact:
- 150 L of ink prevented 2500 hours of CO2 emissions!
- It takes just 45 minutes worth of vehicular emissions to produce 1 fluid ounce of ink––enough to fill one Air Ink pen
Case Video:
