Every brand would like to think that their work has changed lives but unfortunately, that isn’t always the case. In this instance, however, This next step in the #wombstories campaign for Essity, by AMV BBDO London, has been changing the lives of women around the world in a new and meaningful way and is highly …
This colourful and highly animated case takes us through the highs and visceral lows of having a womb. #WombStories’, for Essity by AMV BBDO London, crafted a partially animated campaign that lives up to its title and has empathised with women in ways that no other campaigns have thus far. Our verdict: Outstanding work! …
It’s high time for Time’s up. Especially given this week’s announcement of the advertising equivalent for the #metoo movement coinciding with international women’s day. It’s a story that doesn’t surprise half of the population, but still shocks most. From offhand comments, to stories of individuals being taken advantage of being exposed. And, critically, a culture that …
