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Hijarbie – changing the perception of Muslim women It’s not the first time Mattel’s barbie gets a make-over. Recently more curvy and colourful Barbies were launched, but this time a 24-year old Nigerian medical scientist, Haneefa Adam, took matters into her own hand and launched an instagram account (@hijarbie) to create a different colourful image …
How play can turn hands healthy Absolutely love this case, which I spotted during the D&AD Festival in London. On Children’s Day, Savlon India introduced their playful solution “Healthy Hands Chalk Sticks” to encourage hygiene and hand washing among children. The initiative brings fond memories of similar examples where fun or play is used to change …
At Creative Industry Summit in Cairo, April 10-11, 2017, Thomas Kolster had a chat and a cup of coffee with Mai Salama, Founding Partner of the summit. Creative Industry is a series of events and activities that capitalize on the huge potential of Egypt’s creative ecosystem and connects its stakeholders. The Creative Industry Summit is …
Who’s really to blame for how women are portrayed in the media and in real life? According to Dove, it’s no longer enough for brands to ignore the influence they have on how the world looks, instead it’s about time to do something about it. Mindshare in Denmark set out to help Dove change the system …
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What if teddy bears had the same safety regulations as guns? Everybody knows that teddy bears aren’t as dangerous as guns. But what might not be as wellknown is that these cute and fussy toys go through much more than firearms before they hit the stores. Teddy bears have to satisfy a wide range of …
What if we treated people with cancer or parkinson’s the way we treat addicts? That’s the question First Call is asking with this eye opening campaign to #StopTheShame and start a discussion about addiction. The hope is to help people struggling with a drug or alcohol addiction and their families to feel less ashamed over something they cannot always …
In India prostitutes are now becoming prosecutors as part of a new campaign against under aged sex trafficking. While around 1.2 million children in India are exploited as prostitutes, tortured and forced to have sex with up to 20 men each day, less than 50 cases a year lead to convictions. Believing that education will …
