ACT Responsible is an international non-profit organisation that focuses on, and harnesses, the power of advertising creativity to raise awareness on important social issues. Some of these issues include public health, environment, sustainable consumption, public safety, disability, human rights, domestic violence, child abuse, homelessness, and other similar topical public issues. The Care Awards, an initiative …
While companies mainly focus on cutting Co2 in their supply chain, marketing has only recently seen changes to have a more climate-friendly impact. Companies and agencies have started to calculate their Co2 emissions from media planning for example. Vodafone Germany has taken their marketing to a next level of climate consciousness. Their #loveshareprotect TVC …
#LoveShareProtect – yes, marketing can have a sustainable supply chain too Read More »
Black Friday marks the beginning of the Christmas season, and buyers flock to stores, jam websites, and lose their heads a little to get the best deals before everything is sold out. Vivo Barefoot is a popular footwear brand having their own Black Friday initiative – with a really great twist. ReVivo is a resale …
Although this powerful video came out in April 2020 we feel that, since our recent spotlight on COP26, it maintains its relevance and amplifies an urgent call to action today. #FridaysForFuture began in August 2018, inspired by Greta Thunberg and other activists and their countless and ongoing protests against the climate crisis. The video highlights …
Our House is On Fire: Are We Sweating It Enough? Read More »
The climate crisis is a topic hotter than global warming, and people are becoming increasingly aware of how poor decisions made by certain brands are affecting our beautiful planet. Many brands have jumped on the green bandwagon, making unsubstantiated claims (known as greenwashing) to boost sales by playing on people’s genuine feelings of good-conscience buying. …
Dove has a long-standing history of empowering ‘real’ women. There is a general consensus that women are still not being represented enough in advertising – not just for consumers, but for the women involved behind the scenes, and those chosen to be in front of the camera. The gender pay gap, misrepresentation, stereotyping, and the lack …
The 12th of November marked the end of the UN Conference on Climate Change, where large announcements were made by world leaders, brand leaders, NGOs and activists. With deadly weather conditions and countless major warnings from environmentalists, we have more than enough evidence we need for everyone to see that the climate crisis is going …
Displaced people are often forced to suddenly leave their homes under extreme and traumatic circumstances. These days wars, ethnic conflict and climate change are culprits of people being uprooted from their homes and communities. In all the commotion of relocating to safety, access to vital, personal documents such as school certificates and academic transcripts often …
Geoidentity: A Universal System for Study Validation Read More »
Everyone would like to think that their work is one of a kind from time to time. But Caira is. Caira, brainchild of Jon Greenwald (CEO & Co-Founder), Irina Benimovich (CFO & Co-Founder) and Colin Forsyth (Creative Director), is the first and only radar surgical navigation system in the world. In very real terms, it’s …
Turkey is a country that’s forecasted to be most likely to be “water poor” in the future. Yet it is reported that people are wasting the resource “like there is no tomorrow” because they harbour the misconception that water is infinite. Three years ago, Finish began a campaign related to water preservation. Currently, the campaign …
