It’s highly unlikely that wearing a pair of any sneakers will automatically result in a nail-biting adventure where you find yourself swinging from building to building; hanging on for dear life by the skin of your teeth. If that were the case, more people would wear crocs to stay on the safe side of life. …
The Starbucks experience is all about enjoying your coffee in a relaxed environment, filled with calming natural tones and the gentle buzz of people connecting with each other or working diligently in their own space. Another central element of the Starbucks experience is that you’re not identified as “sir” or “mam”. You’re called by your …
Every brand would like to think that their work has changed lives but unfortunately, that isn’t always the case. In this instance, however, This next step in the #wombstories campaign for Essity, by AMV BBDO London, has been changing the lives of women around the world in a new and meaningful way and is highly …
This colourful and highly animated case takes us through the highs and visceral lows of having a womb. #WombStories’, for Essity by AMV BBDO London, crafted a partially animated campaign that lives up to its title and has empathised with women in ways that no other campaigns have thus far. Our verdict: Outstanding work! …
Earlier this year we awarded The Goodvertising Awards to 10 exceptional works for good from around the world. Among them was The Tampon Book, an initiative to challenge Germany’s classification of tampons as a luxury good and the 19% tax that accompanies this classification. The campaign designed a clever way around this law to the …
Never has there been a greater need to restore trust in news outlets than now. Somewhere between a global health crisis, economic challenges and a climate crisis “the truth has never been worth so much”; lending the words of the initiative called The Most Valuable News. This case is of a newspaper that wanted to …
The gaming industry tends to focus on mostly action or sports but this time, the likes of Xbox did good on their belief that gaming is for all. Recently, McCann London redefined gaming from being all about playing, to all about visiting. Resulting in “The Rough Guide to Xbox” – the first travel guide for …
Earlier this year we awarded them a Goodvertising Award. This time, “Mouldy Whopper” for Burger King, by Burger King Miami, INGO Stockholm, David Miami and Publicis Romania, Bucharest has been awarded the top honour of Gold Lions, above winning a Grand Prix in the Outdoor Category. We find the “Mouldy Whopper” campaign to be fresh, …
Dove’s “Courage Is Beautiful” campaign honouring doctors and nurses battling the coronavirus has won the Print & Publishing Grand Prix and a Gold honour for Outdoors at Cannes. The campaign, created by Ogilvy’s London and Toronto offices, comprised images of emotional and fatigued nurses and doctors with facial scars caused by the wearing of PPE …
Cannes 21: Dove’s “Courage is Beautiful” Bags 2 Awards Read More »
The World Federation of Advertisers (WFA) with the support of other global organisations including Cannes Lions, Advertising Week, Effie Worldwide, agency association VoxComm, and more are running a global survey on diversity and inclusion of the advertising and marketing industry until 02 July 2021. This is to assess the composition of the industry and how inclusive …
Diversity & Inclusion: How Good Is Our Industry At It? Read More »
