Unless you’ve been hiding under a rock of late, you may have spotted the controversy surrounding a certain H&M t-shirt. The monkey caused uproar amongst many, including several celebrities, for its racist connotations. Model Liam Mango’s mother may have argued against this, but the controversy shone a light on their clothing in general – namely, its …
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2017 was rough, ya’ll. There’s some collective trauma no matter what side of the aisle or world you’re on. Case in point: the US government basically admitted to the existence of UFOs and somehow it didn’t make breaking news? It can often seem easier to tune out and remain numb than engage with or act …
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What’s round, brown, around for a second, yet stays around forever? It’s the epitome of the everyday, the icon of a sped up society. But the recent 25p #lattelevy on the takeaway cup has caused much controversy. With its paper brown pretence, it seems innocent enough. But the plastic lining renders it almost impossible to recycle, …
It’s a rare case in which advertising for social impact can cause a complete cultural shift. But that’s what was needed to salvage the livelihoods of Colombian fishermen, who were being increasingly threatened by the invasive Lionfish. Chowing through a large chunk of their fish stocks, it was fast becoming a risk to national security. So, in an …
How can a concept win Cannes Lions Health Grand Prix for Good, the most awards ever at Lions Health—four gold Lions, four silvers and one bronze, at D&AD Impact, and now the Goodvertising Grand Prix at Cristal Festival? “The Immunity Charm,” is an initiative from Afghanistan’s Ministry of Health, with McCann Health and McCann Worldgroup Partner that tackles a …
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We join James Temple, CCO at RGA and President of the data, IoT and marketing innovation jury, who tells us about his favourites at Cristal this year. Namely: The Aland Index This initiative by the Nordic Aland Bank features a (compostable!) credit card that measures the carbon footprint of your consumption. Their wider Baltic Sea Project …
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