In July 2021, Belgium experienced the most destructive floods in its history. The damage caused by the deluge was enormous: over 220.000 houses were destroyed (on a population of 11 million) but also tens of thousands of photos were ruined. Although these ruined photos do not represent a lot of financial value, their emotional value …
Canon: Restory – From the ACT Responsible Awards 2022 Read More »
Highly sustainable and high performance The Cloudneo is a fully recyclable running shoe. It is made using the highest quality sustainable materials but also minimises waste. Most running shoes have over 60 components from several different material families. Cloudneo has less than 10 components made from one material family (making it even easier to turn the Cloudneo …
Huh? Customers react in the best way with this genius (and so simple!) campaign. Burger King patrons are asked if they want their burgers normal or with meat when placing their orders. Some laugh, some are completely stumped, and some are actually inclined to go for the plant-based option. Check out this special video below: …
Burger King: Would you like your burger normal, or with meat? Read More »
A Cannes Lions first: “Open House for Good” (OHFG!) encourages everyone to open up their venues, beach, cabana, yacht, event space during Cannes Lions and discuss the most important topic of our time: Sustainability in all its social, environmental, economic and ethics dimensions. This initiative aims at creating an inclusive moment when everyone can take …
A Cannes Lions first: “Open House for Good” (OHFG!) Read More »
Although 5 months’ delayed, we want to extend a massive congratulations to the winners of the Goodvertising Awards 2021. Goodvertising Awards are like no other award. You cannot enter, but each year a select panel of judges chooses the Top 10 initiatives worldwide viewed as the most impactful, creative, and scalable. The awards are part …
Announcing the Winners for the Goodvertising Awards 2021 Read More »
With 2022 falling into one of the top 10 hottest years, simply cracking a cold one won’t provide respite from the swelter. Coors Light, the beer brand, has introduced ‘Chillboards,’; a new ad campaign that aims to decrease the temperature in apartment buildings by placing ads on their roofs. By painting giant, sunlight-reflecting advertisements on …
Empty promises are rife these days with every brand claiming to be a saint one way or another. Our founder, Thomas Kolster, highlights the problem with this in his book The Hero Trap. Greenwashing is not only a manipulative tactic to get consumers to buy into cover-ups, it is also a straight up lie that …
The Palau Legacy Project has launched a new campaign to educate people and bring awareness on how to respect the country’s environment and local culture. The Ol’au Palau is the first tourism initiative that creates a space where new experiences and places can only be accessed through sustainable action – not the size of your …
April 22nd has been known as Earth Day since 1970, when people across the world partake in activities to do something good for our beautiful blue planet. What started as a movement of environmental awareness in 1970 has resulted in policy changes that led to the creation of the Environmental Protection Agency, as well as …
The 24th of February 2022 began with a series of terrifying events for the people of Ukraine at the hand of the Russian government. The war waged against Ukraine has been a topic on everyone’s lips since the start, and many countries have expressed strong opinions and withdrawn vital services and goods from Russia, whilst …
Help in the Ukraine – Solidarity from Big and Small Read More »
