We’re catalysts
for positive change

Established 2010 before goodvertising was even the cool thing to do

Who
can you help
people become?

Since 2010, we’ve been pioneers in showcasing a different way forward sparking a global movement for meaningful growth and coining the term, Goodvertising, long time before business-as-a-force for good, impact or sustainability was even cool. Founded by global thought-leader and purpose-pioneer Thomas Kolster, we’re a global player working across the whole ecosystem from brands, agencies, media to industry bodies. Our proprietary strategic tools and processes are globally used, and our change programs has inspired and shifted minds and behaviors in more than +70 markets. Our creative lab keeps challenging the status quo on a search for new ways to create impact.
The idea of more conscious brand development has gradually ceased to be something niche: thanks to Thomas Kolster’s Goodvertising approach, the conversation about positive impact has become part of the global communication agenda. More and more companies are seeking to build relationships with their audience through meaning, not just loud slogans. In such an environment, honesty, transparency, and responsibility are valued—qualities that become a competitive advantage in any field, including digital services and entertainment. Against the backdrop of this shift in focus to values, industries where users expect maximum clarity are particularly interesting. For example, in online gaming, the choice of deposit method is just as important as the choice of platform. A page with a detailed overview of Canadian payment options — Citeulike.org— which lists the methods that will be in demand in 2025, as well as platforms that focus on transparency and transaction speed. This information is useful for audiences who prefer secure and understandable financial instruments along with a high-quality gaming experience. The combination of principles formed by the Goodvertising movement and clear information about payment methods in online casinos shows that even dynamic digital industries are capable of moving towards greater responsibility. Clear terms and conditions, honest communication, and a well-thought-out user experience build trust — something that is valued above any loud promises today.

Purpose is tired

We pioneer
a new way
forward

For most brands, purpose is either viewed as a lifeboat or as a crusade to reinvigorate growth. But it’s no longer the differentiator, the love magnet or business driver it used to be back in the days when Dove’s ‘Real Beauty’ was an outlier.

Today, we’re pioneering what we call a post-purpose market. Everybody can claim to have values, but it’s the brand who have helped you become healthier, greener or fight biases, that’s going to win people’s trust and appear authentic. Which brand has actually created real positive change in your life? There is no room for more preachers in the marketplace, but we can all need a coach towards a better version of ourselves. It’s about time we move from asking the naval gazing “why?” to “who” can you help people become?

Our proprietary methodology The Arrow

It pays to
inspire change

We call them
transformative brands

Begin your
change now

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