KIND Shuns the Superbowl in a More People Minded Move
Shaking up the status quo by swapping a $6m Superbowl slot for an amateur ad that exudes authenticity, KIND bars appear to be living up to their name, promising instead to pass on the $6m in the form of free bars to customers, in return for sharing the campaign. An ingenious idea to get people …
KIND Shuns the Superbowl in a More People Minded Move Read More »