Dove has a long-standing history of empowering ‘real’ women. There is a general consensus that women are still not being represented enough in advertising – not just for consumers, but for the women involved behind the scenes, and those chosen to be in front of the camera. The gender pay gap, misrepresentation, stereotyping, and the lack …
When you look at most creative work in the sustainability, do-good, #goodvertising-space it does look worthy at first sight. But when you take a closer look, it’s a fata morgana. As a creative industry, we still have a long way to go to truly solve social and environmental challenges. And it’s on you and me …
“Sometimes you have to make something to make a difference” are words that one wouldn’t expect to hear from a national mint but The Royal Australian Mint dares say them. And they are said with the intent of surmising what their world-first initiative is set to achieve. Recently, The Royal Australian Mint has created the …
Since we took note of this campaign, the most frequently asked question has been, “How can drinking Vodka be a form of climate action?” Coming a close second has been the statement, “This sounds like green-washing to me”. But after hearing more about this initiative, the general consensus is, “Well then, I guess I must …
Goodvertising Awards Winner 2020: “Climate Action Vodka” Read More »
He gave us “desert rose”, “shape of my heart” and most recently the “Englishman in New York”, Sting, performed the soundtrack for “The Hiring Chain” in honour of World Down Syndrome Day 2021. “The Hiring Chain” is all about beginning a new cycle of good in your community in a very practical and simple way. …
The Hiring Chain for World Down Syndrome Day 2021 Read More »
Swedish furniture-manufacturing giant, IKEA, made the claim that they will be 100% circular by 2030 as a way of reducing their environmental impact. A bold claim and very good intentions; which it appears they are taking steps towards making good on. Recently, IKEA UK officially released disassembly instructions for six of their most popular items. …
About a decade ago a concept, turned book, turned movement and ultimately, our agency, Goodvertising. All for the purpose of making advertising and creative agencies a force for good. Today, the compact version of the ground-breaking Goodvertising book is available for free. When we decided to do a complimentary version, we made sure that it’s …
Complimentary Compact Version of the Goodvertising book. Read More »
When you hear “adopt a keg”, you’re likely to be thinking- “Hey, these guys and gals at Goodvertsing have too much fun for their own good!” Be that as it may 🙂 adopting a keg is a thing and there’s a good reason for it. COVID 19 restrictions have saved lives, but they’ve also killed …
Super Bowl LV wasn’t a year in which brands showed leadership with their sustainability messaging; but after the divisiveness, the climate emergency and the rampaging health crisis of 2020, it was a relief to have a laugh. As the Buccaneers delivered a convincing victory over the Chiefs, brands picked up the fight in the world’s most expensive advertising break and …
The Super Bowl LV pitch wasn’t the only place where challenges were being issued. Remember General Motor’s commercial picking a fight with Norway for being the country with the most EVs in the world? Yeah. That one. Well, Audi Norway has just issued a response:
