Dunville Apparel comments on fast fashion
Today, it’s Copenhagen Fashion Summit and Dunville Apparel comments on fast fashion:
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Goodvertising Awards Winner 2020: “Loop”
Meet the “modern-day” milkman, Loop. In truth, that feels like an understatement of the uniqueness and impact that Terracycle are and continue to develop through their passion project, Loop. So what is Loop, we ask? It’s a global reuse platform where they help retailers and brands to package and resell products in a reusable …
Goodvertising Awards Winner 2020: “Pay it Forward”
How many times have we heard that “print is dead”, “print is outdated” and other similar sentiments that undermine the power and importance of this medium? Pay it forward, a campaign by The Big Issue (UK) and FCB Inferno, scooped a 2020 Goodvertising Award for being “a breath of fresh air for an important, yet …
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Podcast: Diving into the new Goodvertsing course
As recently announced, we’ve launched a Goodvertising course in partnership with Cannes Lions on 42 Courses. Our team is ecstatic because we work day and night to spread the Goodvertising (and Hero Trap) messages to more brands, agencies, creatives and individuals across the globe. This project is, therefore, only helping to accelerate our mission for …
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New Goodvertising Course in Partnership with Cannes Lions, on 42courses.com
We are very proud and happy to announce that an in-depth Goodvertising course has been launched in partnership with Cannes Lions International Festival of Creativity and 42courses.com! These days brands function in a completely different landscape. Consumers are more selective and vocal about what they buy into, bringing brands under more intense and public …
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Patagonia Gets Us Thinking Before We Buy
Every year, legacy brand Patagonia release challenging, creative adverts and campaigns on Black Friday. Not because they are for it, but because Black Friday launches the retail holiday season and they’d like to encourage people to consume less. Among its hive of impressionable ads and campaigns, for 2016’s Black Friday they donated 100% of sales …
Goodvertising or Badvertising Episode 2
Two weeks ago, the “Goodvertising or Badvertising” adventure began. This week, challenging the “do-good” efforts of companies continues but with a twist, and your involvement is needed. As many people have and are still are facing misfortunes, there’s ample reason to re-think what the festive season means. This in part means, examining the narratives created …
German cafe tells customers to wear pool noodles to enforce social distancing
A cafe in Germany has celebrated its grand reopening to customers after lockdown by handing out pool noodles to maintain social distancing.Last Saturday the owners of the Cafe Rothe in Schwerin — a town in German — were allowed to reopen their doors to visitors after coronavirus restrictions were lifted.While people enjoyed the company and the weather, the …
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The Good Report 2019
A total of 1108 campaigns produced by 673 agencies for 882 brands (321 commercial brands, 444 not-for-profit, 117 governmental bodies) from 76 markets were evaluated for this latest Good Report. The Good Report ranking combines a campaign’s presence and performance inthe WARC Creative 100 (based on the campaign’s performance in the industry’s most important global …
#CoffeeAndGoodvertising with Marco Salvador
At Reinvention 2019, Ecuador, Thomas Kolster met Marco Salvador, Associate Creative Director at MullenLowe Group, who shared about their most recent goodvertising work. Cheering Cup: A 3D trophy made with live data of the cheering of 50.000 fans who attended Liga de Quito’s stadium. This is the only Ecuadorian football club that has won all …