From research, OgilvyOne recognised that Singapore is one of the most rapidly aging countries in Asia. Currently, 8% of the population is above the age of 60 with this figure projected to increase to 19% by 2030. But whilst there are more senior citizens now than ever, increasingly depression and loneliness are prevalent. In fact, …
Illegal dumping is a major problem in Auckland’s central city, which can leave the streets littered, messy and rather unappealing. This isn’t exactly promoting the Clean Green New Zealand reputation every New Zealander is so very proud of. The Agency came up with an innovative idea to not only educate the surrounding businesses on correct …
Every 12 years the city of Allahabad witnesses the largest congregation of religious pilgrims on the planet: the Maha Kumbh Mela. One hundred million Hindus descend on the city to take a holy dip at the Ganges River, and for over a month they pray together, live together, and eat together. Lifebuoy, however, saw a …
Finland is the most “cash less” country of the world. The ambition was to engage all clients of the bank to save the Baltic Sea from further deterioration and create both funding and understanding to contribute to resolve the situation. As most all consumption in the Nordics is enabled by a credit/debit card transaction the …
The Great Green Wall is an ambitious, African-led initiative to grow an 8,000km line of trees across the entire African continent. It’s being grown in the Sahel, a region on the southern border of the Sahara Desert that is being devastated by climate change. The UN wanted help to raise the profile of the project …
There are only 3,200 Tigers remaining in the wild. If awareness and conservation efforts don’t ramp up, Tigers will be extinct within a decade. The world might not be noticing the big cats, but love to watch millions of cat videos, so the cats were put to good use. “The Kitty” was launched – a …
In an innovative use of London’s telephone boxes, Nike turned the streets of London into a fully interactive game grid. Runners were encouraged to check in at predetermined phone boxes in order to mark their progress as they ran through forty of London’s post-codes. After registering online, runners simply had to dial in their unique …
Fiat has always been known for producing nippy and efficient cars and they also have the lowest carbon emissions of any car brand in Europe. With Fiat’s move to green, their problem was finding a way to communicate this to young, digitally savvy consumers. Research found that many consumers felt they were being targeted as …
In a world first, Fiat Brazil opened up their entire car production process to the public – from conception and design to execution, allowing consumers to be involved with the project by submitting ideas for what they wanted in a car. The Fiat design team would then build the car based on the ideas. By …
Two weeks ago I had the pleasure of judging the 4th African Cristal Awards in Marrakesh together with my panel of fellow judges from South Africa to Egypt. The Awards also saw a novel collaboration between Cristal and Goodvertising as it was decided to award the very first “Goodvertising Grand Cristal” – acknowledging outstanding creativity …
African Cristal gives out Goodvertising Grand Prix Read More »
