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In December 2016 Helsinki Police department launched a two week outdoor campaign to increase awareness of domestic violence and encourage people to report if they witnessed any acts of violence. The campaign was triggered by calls to 112 (equal to 911 in the US), and in areas where an emergency call had been made, the posters …
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With its latest makeover – the evolution of the doll – Barbie went from being a debated cultural icon in decline to becoming a change agent speaking up for female empowerment and body ideals. After four years of declining sales Mattel introduced three new bodytypes (Tall, Curvy and Petite) for their iconic barbie doll in an attempt to …
Children of the World created a classic piece of advertising that Marshall McLuhan would have been proud of – the medium in this case, really is the message. With the insight that many street children in India who sell newspapers and magazines on street corners are illiterate, Children of the World played on that sad …
As a great way to discourage people from printing out documents unnecessarily, the World Wildlife Foundation (WWF) launched a downloadable app that would let you save documents as a WWF file. This ‘.wwf’ file extension saves the document as an unprintable PDF. Thus, by sending a WWF file to another person, or someone at another …
After learning that a stray dog is put down every hour in Australia because they aren’t adopted, Pedigree decided to do something about it. They realised that the issue wasn’t that people weren’t interested, it was that when a dog’s story was told personally, it became much more powerful. In order to tell these stories, …
In this campaign from Levi’s, we see Levi’s returning to their original market offering – rough and ready work wear for the common man. Confronted with the battles of blue-collar America, Levi’s decided to take on a battling steel town and turn it around with the help of the locals. Welcome to Braddock, Pennsylvania. Levi’s …
In November 2016 French NGO Aides launched a print ad campaign to promote the good news that HIV-positive people who are on effective treatment no longer transmits the virus. Today anti-retroviral drugs are so effective, they can make the virus undetectable in the blood and sexual fluids of affected people, and undetectable in this case means uninfectious. Aides Revelation …
In a radical move in 2010, Pepsi pulled out of advertising at the Super Bowl for the first time in 23 years. Rather than add to the noise of advertising, they decided to take twenty million dollars and do good with it. This became known as the Refresh Project. The Refresh Project provided social grants …
