Welcome to the first episode of “Goodvertising or badvertising” with Thomas Koster! Thomas Kolster, Founder and CEO of Goodvertising Agency is mostly known as “Mr Goodvertising”. He’s also the author of the pioneering books, Goodvertising and The Hero Trap. He’s judged every global award show there is in the advertising industry. But in this …
At D&AD Festival in London, 2017, Thomas Kolster spotted this great VR initiative called VRTU. VRTU is a VR company battling dementia with an app that takes an innovative approach to Reminiscence Therapy using Virtual Reality. The app is built in consultation with experts in dementia care and based on existing research regarding the benefits …
Bullets used to kill, now the US army wants them to turn into flowers. The US army is seeking proposals for biodegradable ammunition to replace the existing rounds used in training including grenade and tank rounds. Military facilities account for 900 of the 1300 most polluted sites in the US, according to the Environmental Protection …
